Webinar
Rethinking the Member Experience:
Gamifying Recruitment, Retention, and Renewal
- How do you attract new members?
- How do you engage current members?
- How do you create commitment and renewals?
Perhaps it's time to apply the power of gamification to create a better member experience
Attract New Members
Changing attitudes and psychographics show that people are less eager to join groups and associations. How can you make your organization more attractive to a younger and non-joining population?
Engage Members
It's one thing to get them signed up; it's quite another to encourage them to be active in your group or association. Gamifying their experience encourages engagement and investment in your organization.
Create Loyal Members
Too often, people sign up for a year, then fail to renew their membership. What if, instead, they were so excited about their experiences that they not only renewed, but encouraged colleagues to sign up as well?
Perhaps, it's time to rethink the member experience...
Gamification takes the mechanics and dynamics of games and applies them to non-game contexts, such as how your members interact with your organization.
Does your organization have some sort of certification or education program? Do members have to jump through usual hoops to recertify? What experiences are you creating for members that encourage them to not only show up, but be excited enough to invite their colleagues to engage as well?
This webinar is meant to stimulate ideas for you and for your organization. We'll cover gamification at a high level in a manner that will stimulate ideas specifically for your organization and member experience.
What's the next generation in member experiences?
Your organization has similarities to other groups, but your charter, governance, and member needs are specific. This Webinar is designed to encourage you to get creative. Instead of offering solutions, it is designed to encourage creativity!