Gamification in Learning Webinar
This webinar was hosted by the Research Triangle Area chapter of ATD and aired live on July 9, 2020.
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Module 1: Define Learning Objectives... The Fundamentals of Fun!
- Define your measurable business objectives
- Determine how Gamification will help you to achieve your objectives
- Communicate why you are gamifying this project or process
- Identify what you want your players to do
- Classify the target behaviors that will help you reach your objectives
- Calculate the metrics (KPIs) you will use to measure these behaviors
Module 2: It's Story Time - Create an Epic Adventure
- Frame and wrap your quest in a spellbinding story
- Access public domain stories to find characters that you can use to build your storyline
- Experience The Story Coaster, Joseph Campbell's Monomyth, and Rory's Story Cubes
- Weave analogies and stories to make the training stickable, so that players remember facts and transfer skills to real world scenarios
- Create a narrative thread that pulls through the entire game
- Craft a compelling storyline using the four elements of a story: characters, plot, conflict, and resolution
Module 3: Design Variety into Your Activities
- Create the right mix of ingredients in your learning activities to allow the participants to acquire knowledge and skill, rather than merely receive them
- Strategically place learning activities in the overall sequence of events
- Build relevant, challenging, and fun activities so participants want to interact with the facilitator and each other
- Set up a discussion or debrief for the participants after completing each learning activity
- Identify next steps that the participants need, should, or want to take after completing the activity
- Design activities to double-check that learning has occurred
Module 4: Add the Game Design and Mechanics
- Identify the game elements you will use (points, badges, leaderboards, etc.)
- Implement game mechanics to motivate your players
- Mix the appropriate amount of competition, collaboration, group and individual quests, challenges, and achievements to earn points, badges, and other rewards
- Give different kinds of feedback that will encourage the players continued action
- Deploy your system (Ex: no-tech, low-tech, additional programming on existing website, mobile devises, etc.)
- Pull together the talent you need on your team to implement your project
Module 5: Tally up the Aesthetics So They Wanna Play!
- Label the feelings and emotions you want your players to experience
- Construct a consistent, attractive - even charming and captivating - cohesiveness that ties the entire project together
- Create an overall design that appeals to different senses - touch, sight, and sound - using colors, designs, textures, and manipulatives
- Design props, badges, chance cards, and rewards that are not only fun for users to earn, but also fun to look at
- Tie everything back to the other four levels, especially the business objectives
- Answer the question: Is it fun?