Mohamed Ezzat
Certified Gamification Master Craftsman
Mohammed has 18 years of experience in the pharmaceutical market and has worked in different positions in multinational & large local pharmaceutical organizations like GSK pharmaceutical, ELITE-SEGMA pharmaceuticals & RIYADH pharmaceutical. He advanced from a medical rep to supervisor to territory manager to product manager to business unit manager and for the past five years he has been a business leadership trainer & talent development specialist at Riyadh pharma. He is bilingual and designed training materials in Arabic for Arabic speaking employees and in English for non-Arabic speaking employees.

Secure Pharma Haunted House
Portfolio Presentation
In this session Mohamed will showcase his Gamification Master Craftsman (Level 3) project and how gamification worked well for medical knowledge training delivered to medical representatives to engage learners with training material. He will demonstrate how gamified learning was used to enhance the understanding and retention level of the typically boring medical knowledge and selling process model trainings.