Oscar García Pañella, PhD 

Dr. Oscar García Pañella holds a PhD degree in Electronic Engineering and a Post Doc in Entertainment Technology. He's enjoyed several stages abroad, like at the IMSC (Integrated Media Systems Center, USC, USA), at the VIS Lab (UCI, USA),
and at the Entertainment Technology Center (CMU, USA). He works as a consultant and researcher on the implementation and design of Serious (Applied) Games and Gamification campaigns. Oscar directs the first Videogame and Serious Games University School in Barcelona (ENTI-UB), an online Masters in Gamification & Transmedia Storytelling (IEBS), and the Serious Games Lab incubator initiative. He is an active member of the EU Research community in projects such as Gamewise, gameBIZ, Playing for Real, JamToday, Robogenius, interSTEM, and i-Game. In addition to that, Oscar partners as a senior Gamification consultant in Cookie Box, a Gamification consultancy. Oscar belongs to Forbes’s Top 100 list of Creative People, and he’s a TEDx lecturer.

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Gamification in Health: Improving Adherence to Treatment Thanks to Greater Patient Engagement

This session delves into the synergy between gamification and healthcare, examining how game-based strategies can enhance patient engagement, improve educational experiences, and empower individuals throughout their medical journey. Dr. García-Pañella will present the core principles of gamification while outlining its advantages in the healthcare sector. Real-world examples of gamified interventions will be explored, including co-designed, personalized educational materials tailored to patients’ needs. The session will emphasize the need for clear communication and the balance between guidance and patient autonomy.

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