Claudio Perrone

Building practical, user-friendly tools that solve real industry problems.

 Claudio is an internationally recognized Lean and Agile expert, software developer, entrepreneur, and startup strategist who specializes in combining Lean thinking, Agile methods, and artificial intelligence to simplify and improve business processes.

He is a Fellow of the Lean Systems Society and the author of A3 Thinker, a family of Lean problem-solving tools that help organizations apply structured, scientific thinking to complex challenges. Claudio is also the creator of PopcornFlow, a next-generation Lean and Agile decision-making method designed to accelerate change through rapid, deliberate experimentation.

With more than 20 years of experience leading digital transformation and innovation initiatives, Claudio has applied methodologies including Scrum, XP, Kanban, Lean Startup, Lean Change, and Jobs-To-Be-Done across global organizations and high-growth technology startups. 

An award-winning international keynote speaker and active contributor to global software and entrepreneurship communities, Claudio’s Lean thinking tools are used by hundreds of companies worldwide, including organizations such as Toyota, Spotify, Honeywell, Nissan, McKinsey, Skype, Siemens, and Capital One.

Often described as an “activist by invention,” Claudio’s innovations are applied not only in business but also in education, government, and social impact contexts—helping individuals and organizations adopt better decision-making and change practices through systems thinking and experimentation.

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Rippily:  Build spaces where your community comes alive. Rippily is for creators who want more than video calls. Design permanent, interactive spaces that reflect your vision. Spaces where your community gathers, connects, and grows.  

Spatial Presence: Everyone's in the room together. No grid of floating heads. Your community gathers in a space, moving between conversations, joining breakout zones naturally, sitting where they choose. It feels like being somewhere, not just being on a call.

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