Javier Velasquez
GamiCon 2019 Throwdown Winner of Award forÂ
Best Overall Use of Gamification in Adult Learning
Javier Velasquez studied Literature and a Master's in Literature at Universidad de los Andes in Colombia. His professional studies helped him understand how to analyze media in a systemic way, as his main concerns were interdisciplinary studies. Since 2012, he shifted towards game design and founded a board game publisher, Azahar Games. In 2013, he assisted the GSummit started doing research on game design and gamification. Alongside his sister, Ana MarĂa Velasquez, a PhD in Human Development and Motivation, they started working on a Gamification framework (BEM) that used the idea of feedback and intrinsic motivation a its core. This framework has been validated in different fields, like innovation, human resources, loyalty campaigns, and especially in education, which is a big part of their intrinsic motivation. Javier sees Gamification not as a tool of design but as a field with paradigms and objects of study that go beyond the use of standardized mechanics.

Unfolding Complexity: Onboarding Made Right
The human brain isn’t wired to easily absorb rulebooks or complex instructions, which often creates barriers for gamification strategies. So how do we ensure players and learners can embrace new mechanics without feeling overwhelmed?
In this hands-on Game Garage playshop, you’ll experience an innovative onboarding process designed to simplify complexity and enhance adoption. Through interactive activities, you’ll evaluate strategies that make learning new mechanics engaging, intuitive, and effective.
Discover how well-thought-out tutorials and onboarding processes can help players and learners navigate even the most intricate systems with confidence and ease.