Javier Velasquez

Javier Velasquez studied Literature and a Master's in Literature at Universidad de los Andes in Colombia. His professional studies helped him understand how to analyze media in a systemic way, as his main concerns were interdisciplinary studies. Since 2012 he shifted towards game design and founded a board game publisher, Azahar Games. In 2013 he assisted the GSummit and started making research on game design and gamification. Alongside his sister, Ana María Velasquez, a PhD in Human Development and Motivation, they started working on a Gamification framework (BEM) that used the idea of feedback and intrinsic motivation in its core. This framework has been validated in different fields, like innovation, human resources, loyalty campaigns, and specially in education, which is a big part of their intrinsic motivation. Javier sees Gamification not as a tool of design, but as a field with paradigms and objects of study that go beyond the use of standardized mechanics.

"Thank you Mario, but your princess is in another Castle" - Declared, Nested, Suggested and Narrative Goals in Gamified E-Learning

We'll take this session to discuss goal setting and challenge design in gamification. Some topics we'll explore are nested goals, arbitrary goals, non-verbal goal queues, secondary goals, optimization goals, uncertain results and progression goals. We'll examine how this affects attention spans, motivation direction, and measurable learning.

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