Kerstin Oberprieler, PhD

Blending academic rigor with practical application for behavior change and gamification.

Kerstin specialise in behaviour change and gamification to deliver impact—whether that be more engaged and thriving workplaces, developing gamified experiences that educate, delight, and shift behaviour, or designing better experiences for citizens and the planet.

With over 10+ years of experience in design thinking, she worked with government, private businesses, multinationals like Amazon and Carsales, not-for-profits, and educational institutions in Australia, the US, South Africa, Singapore, Germany, and Italy. 

Her PhD research is in design thinking, complex systems, and behaviour change through gamification, with a focus on nudging workplace behaviour. She has also delivered a TEDtalk on the psychology of gamification for bringing about collective change. 

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Gamified Gender Equality: Real World Nudges in Action

Explores the powerful intersection of gamification and behavioural design to tackle complex, large-scale issues like gender inequality in the Australian aviation industry. Learn how targeted behavioural nudges can shift mindsets, reduce bias, and foster inclusivity through game-inspired interventions.

Backed by measurable outcomes from a real-world trial, Kerstin will share innovative strategies for embedding behavioural design and gamification principles to create lasting impact.

Learning Outcomes:

•  Understand how behavioural design and gamification complement each other to address complex challenges.
•  Learn practical strategies for shifting gender bias through insights and results from a real-world case study in aviation.
•  Gain actionable insights you can apply directly to your own projects or challenges.