Melinda Jacobs

 Melinda Jacobs is a gamification expert, tech entrepreneur and N7 paragon. She's a geeky nerd who found a way to combine her love of games and her fascination with people's behavior into an award-winning expertise. As the founder of the digital experience agency Subatomic, she’s helped companies and organizations develop interactive experiences that change behavior through play, games, and gamification for over 10 years. Her current role is as a founder and co-CEO of Perkio where she's on a mission to improve wellbeing in organizations through gamification and data science. She routinely gives talks around the world on playful design, behavioral science, and technology ethics.


The Line Between Motivation & Manipulation

Explore how gamification is really system design, how this relates to your purpose and value, and what you need to do raise yourself and keep your design ethical.

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