Moe Ash

Moe Ash is a learning architect dedicated to the notion of designing learning experiences. He holds a BSC degree in Human Resources Management and a degree in Economics from Sadat Academy for Management Sciences , a master’s degree in International Development and community psychology diploma from the American University in Cairo. An associate CIPD-HR, Certified Instructional Designer by HRCI, Certified performance & competency developer - Certified learning & development manager - Certified assessment center analyst by Middle Earth HR, instructional design mentor, content creator & learning experience designer. Moe is the founder of The Catalyst, an instructional design consultancy focused on the sole purpose of creating impeccable learning experiences.


Beyond PBL - On the Quest for Meaningful Mechanics


Gamification systems & game based learning designs are all about crafting a set of decisions & choices that are meticulously selected to let the learner experience a specific learning parameter. There is always a strategy behind it and a collection of mechanics that push the learners’ behaviors forward towards the set learning objectives. Those mechanics don’t always have to be the famous points, badges & leaderboards. On the contrary, there are a huge number of mechanics that influence people’s motivation to learn & fail. In our session, we will go through the concept of choice and a number of mechanics that were used in real-actual gamification systems.

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