Moe AshĀ Ā
Moe Ash is a globally recognized gamification expert and the dynamic founder of The Catalyst, a trailblazing consultancy based in Egypt. With a passion for revolutionizing traditional learning, Moe specializes in creating immersive and engaging experiences that drive measurable results. His work spans corporate training, leadership development, and adult education, where he leverages gamified strategies to transform how organizations approach learning and performance.
As a sought-after speaker and consultant, Moe brings a unique blend of creativity and expertise to every project, helping organizations unlock potential and ignite innovation. Known for his energetic approach and thought-provoking insights, Moe is dedicated to making learning both impactful and enjoyable, empowering individuals and teams to thrive in today’s fast-paced world.
Catch Moe Ash at GamiCon48V 2025 as he takes the virtual stage to inspire and challenge audiences to rethink the boundaries of gamified learning.

Chapter 9: Gamifying Innovation
Led by Moe Ash (Egypt) and Nada El-Egeimy (Egypt), this chapter embarks on a journey of creativity, problem-solving, and playful discovery. Uniting global perspectives, Chapter 9 explores how gamification and game-based learning fuel innovation across industries.
From cyberpunk-themed escape rooms for idea generation in Iran to role-playing mysteries in Portugal, this chapter delves into inventive strategies to drive engagement, collaboration, and skill development. With insights from thought leaders and interactive workshops, you’ll uncover actionable techniques to reshape learning experiences and spark innovation.
Get ready to explore the future of learning through play, uncover the power of character sheets for learner progress, and embrace the transformative impact of hybrid games. Whether you’re building engaging puzzles, enhancing organizational skills, or connecting with other forward-thinking professionals, this chapter offers tools and inspiration to reinvent your learning strategies.
The adventure concludes with a Game Garage session designed to bring these concepts to life, creating an engaging and immersive capstone experience.