Helen Routledge
Helen is an award-winning serious game designer, author, and expert in behavioural science and psychology. With over 20 years of experience, she has applied cognitive and behavioural theories to create highly interactive games and XR solutions that drive real-world impact. Helen has worked with organisations across industries to design engaging training experiences that not only captivate learners but also foster meaningful behavioural change and deliver measurable business results.
Play with Purpose: Why, How and When to Apply Game Thinking to Learning Design
This session explores how game thinking can transform learning design by leveraging game mechanics that drive motivation, engagement, and skill mastery. It highlights why game design is so powerful for learning and how game mechanics combine to build learner expertise.
The presentation offers practical strategies for turning mundane content into engaging experiences illustrating how gamification drives behaviour, helping attendees apply these insights to learning design.
Ultimately, this session demonstrates how playing with purpose creates learning that is not just more enjoyable, but more effective in driving long-term skill development.
