Sohrab Mostaghim
With a Bachelor’s and Master’s in Material Science, Sohrab soon realized the industrial environment wasn’t for him. This led him to study both an MBA and a Master's in Cognitive Psychology to better understand human behavior and motivation. In 2015, he co-founded a game design team focused on creating immersive experiences. Since then, he has designed or collaborated on over 100 games across various mediums, including city games, board games, serious games, mobile games, and simulations. His work centers around using games as a tool to explore human behavior, foster collaboration, and drive meaningful change.
The Inevitable Rise of Gamification:Â A New Engagement Paradigm
Gamification is no longer just an option—it’s a rising paradigm shaping how we engage, work, and innovate. We’ll explore why gamification is inevitable and examine its adoption in top organizations. Drawing parallels to the evolution of music consumption, we will see why embracing this shift is key to staying relevant and effective in today’s digital world.
By attending this session, you will:
- Understand the inevitability of gamification and its growing influence across industries
- Gain insights into real-world examples of gamification’s impact on employee engagement and business outcomes
- Draw connections between cultural shifts in gaming and digital engagement trends
