Sufiz Mohd Suffian
Leveraging gamification design methodologies and behavioral psychology models.
Sufiz is the Managing Partner of Recur Consult, a Gamification and Behavioural Design consultancy firm focusing on creating impactful experiences and driving desired behaviours through design and engagement. As a consultant, he has designed award-winning user-centric experiences that leverage gamification design methodologies and behavioural psychology models. He has spearheaded numerous consulting design projects internationally, ranging from product design, customer experiences, community gamification, employee engagement, learning and development, and people and culture transformation.Ā
Culture in Action: Observing Organisational Values in Business Simulations
Explore how business simulations can serve as powerful tools for assessing and understanding company culture. By observing player interactions and decision-making patterns in a simulated business environment, learning practitioners can gain valuable insights into the underlying values, behaviours, and social dynamics that reflect an organisationā€™s culture. This session demonstrates how simulations reveal cultural traits in real-time, enabling companies to identify cultural strengths, address misalignments, and foster a work environment that aligns with strategic goals.Ā
