Sufiz Suffian
Designing human-centric gamification and behavioral strategies that help organizations drive meaningful action in virtual and in-person experiences.
Sufiz Suffian is the Managing Partner of Recur Consult, a Malaysia-based consultancy specializing in behavior-first, user-centric gamified experiences. His work focuses on driving measurable engagement and organizational change across learning and development, customer experience, employee engagement, and culture transformation.
Sufiz blends practical gamification design frameworks with behavioral psychology to help organizations move beyond surface-level engagement and design for real action. He has led award-winning projects and international consulting engagements, and is a frequent speaker and trainer known for making gamification practical, applicable, and grounded in real business and learning contexts.
The Hidden System in Play
This session explores the often unseen systems that sit beneath every game-based or gamified learning experience. Led by Sufiz Suffian, it examines how feedback loops, incentives, constraints, time delays, and social dynamics quietly shape what learners actually do, feel, and take away, often far more than the visible mechanics on the surface.
Participants will learn how these hidden system elements produce emergent behaviors, both intended and unintended, and why overlooking them leads to engagement that looks good but fails to stick. The session reframes gamification as systems design, helping designers and L&D leaders see where learning experiences truly succeed or break down.
Takeaway: What learners do is shaped less by the game you see and more by the system you design.
