Thiago Barrionuevo
Translating strategic concepts into playful, engaging, and results-driven designs.
Thiago Barrionuevo is an entrepreneur, gamer, and founder of Cuboo Experience, where he helps organizations rethink corporate learning through game-based experiences. With a background in Business Administration and an MBA from Manchester Business School, Thiago brings more than 15 years of leadership experience from multinational companies including BASF, SKY, and PPG.
He has worked with over 200 companies across 20 countries, impacting more than 40,000 people through workshops, keynotes, and creative learning experiences. Thiago focuses on game-based learning, gamification, and creativity as tools to connect people, ideas, and real business outcomes.
Dungeon Master
This interactive session explores how game-based dynamics can be used to transform learning and engagement at work without relying on gimmicks. Led by Thiago Barrionuevo, participants clarify the difference between games, gamification, and game-based learning, then experience a fast-paced, hands-on game that brings core motivational drivers to life through play.
Participants move from experience to application by analyzing how different motivational forces influence behavior and engagement, then applying those insights to a real challenge from their own professional context. The session is designed to turn abstract ideas into practical design decisions that can be used immediately in learning, leadership, or change initiatives.
Takeaway: Gamification works when motivation is designed intentionally and tested through experience.
