Meet Chuck 

Chuck Sigmund is a visionary leader in Learning and Development who helps organizations transform training into meaningful learning experiences through gamification, immersive design, and behavioral science. With a master's degree in Adult Education and more than twenty years of experience, he has partnered with some of the world's leading organizations to rethink how people learn, perform, and grow. 

As President of ProMobile BI and Executive Director of TheaterThink, Chuck combines storytelling, player personas, behavioral psychology, and data-informed design to create learning experiences that inspire action. His work has reached more than 100,000 learners, demonstrating how narrative, play, and purposeful design can improve both engagement and performance.

Chuck is a Sententia Certified Gamification Master Craftsman and a frequent speaker and consultant who helps organizations create learning ecosystems where people don't simply complete training, they change the way they work.

LinkedIn

Chuck Sigmund
President | ProMobile BI

Monday, September 14
9:30 a.m. - 10:30 a.m.

What's Worth Building?

Every great learning experience begins with the right problem. 

As a GamiCon ATX participant, you'll begin building the foundation for everything that follows over the next two days. Before you create stories, explore AI, design learning activities, or build a prototype, you'll determine whether you're solving the right problem for the right people.

During this session, Chuck will help you move beyond vague learning objectives and focus on the real workplace challenge you're trying to solve. You'll identify the learners you're designing for, clarify the behavior or performance change you're seeking, and define what success looks like before moving into design.

Using AI as a collaborative thinking partner, you'll challenge assumptions, refine learner personas, strengthen problem statements, identify root causes, and explore alternative approaches before committing to a solution. Throughout the session, you'll also use guided design cards that encourage deeper thinking and meaningful conversations with your table crew, helping you uncover ideas you might otherwise overlook.

By the end of this session, you'll have completed the Define It section of your Make It Real Blueprint, giving every decision you make during the remainder of GamiCon ATX a clear purpose and direction.

What You'll Build

The quality of every learning experience depends on the quality of the problem it is designed to solve.

During this session, you'll establish the foundation for your project by defining the challenge, the learner, and the desired outcome before investing time in design and development.

By the end of this session, you will:

• Define a real workplace learning or performance challenge.
• Develop a clear and focused problem statement.
• Identify the learners you're designing for.
• Establish measurable success criteria.
• Define the behavior or performance change you want to influence.
• Complete the Define It section of your Make It Real Blueprint.

Where This Fits in Your Journey

Everything you build during GamiCon ATX depends on the decisions you make here.

This session launches Quest One by helping you define the challenge, the learner, and the desired outcome before moving into motivation, context, learning design, and development.

Define It → Frame It → Design It → Build It → Make It Better

A strong foundation makes every Quest that follows easier and more meaningful.

AI in This Session

During this session, you'll use AI to:

• Challenge assumptions
• Refine learner personas
• Strengthen problem statements
• Brainstorm alternative approaches
• Clarify desired outcomes
• Develop measurable success criteria

Bring the AI assistant you already know and use. The prompts, workflows, and design techniques you'll experience throughout GamiCon ATX are designed to work across today's leading AI assistants, including ChatGPT, Claude, Gemini, Copilot, Perplexity, and others, allowing you to use the tools that best fit your work.