Engaging Lab helps organizations design work, learning, and customer experiences that remain effective even when incentives, perks, or pressure lose their pull. Their work focuses on understanding motivation at the situation level and redesigning key moments, journeys, and systems so engagement is built into the experience itself. By combining behavioral insight, practical frameworks, and real-world testing, Engaging Lab supports leaders who want performance to be sustainable, human-centered, and resilient rather than dependent on external rewards alone.
Roman Rackwitz
Putting an end to carrots and sticks
Roman Rackwitz works with heads and VPs who recognize that bonuses, perks, and pressure no longer create the engagement or performance they need. His work focuses on auditing and redesigning key situations and journeys so results hold up even when extrinsic rewards fade. Drawing on early insights from his own experience with motivation and later formalized through the frameworks developed while writing his book, Roman helps leaders rethink how work is designed, not how people are pushed. His core question guides every engagement: if bonuses, perks, and pressure disappeared tomorrow, would the system still work?
