Master Storytelling (Level 3)

Level 3 is where storytelling becomes leadership.

You’ve learned the structures. You’ve learned how to flex them. Now you’ll learn how to use story as a strategic tool to influence, align, and move people to action. In this session, you work with the Impact Deck: story archetypes, leadership challenges, and prompts designed to help you craft narratives that do more than inform—they create change.

You’ll draw a Leadership Challenge card—rallying a team, presenting a new strategy, navigating uncertainty, asking for resources, and leading through change. Then you’ll choose a story archetype that fits: Vision Story, Change Story, Resilience Story, Values Story, Customer Story, Origin Story, or others drawn from the materials in the trilogy design files.

From there, you layer in the familiar pieces: one framework from the Design Deck and one twist from the Iteration Deck. The challenge is simple: build a story that works. Not theatrically. Not dramatically. Strategically.

According to the trilogy facilitation guide, Level 3 mirrors the way leaders actually communicate: draft, test, adapt, refine, and deliver. You’ll move through multiple rounds of feedback, shifting the story for different audiences, trimming what doesn’t serve the message, and strengthening what matters most.

The capstone moment is delivering your story as if it were real—because it will be. Most participants leave with a piece they can use immediately with their team, stakeholders, or learners.

This level completes the trilogy, giving you a repeatable approach for influence, clarity, and strategic communication.

You’ll leave Level 3 able to:

• Craft leadership stories that drive alignment and action
• Choose the right story for the right moment.
  Blend structure, creativity, and strategy into a single narrative
• Communicate with purpose and confidence in high-stakes situations.

Lead through story. Shape what others believe and do.