From Data to Design

Creating Learner Personas to Transform Training   

 

Understand how to collect and analyze data to craft personas that capture the essence of your target audience. These personas are composite characters that reflect the types of learners you're designing for, making your training programs more relevant and impactful.

Learner personas are not just fictional sketches but are strategic tools crafted from a blend of actual employee data, representing the diverse segments of your audience. They help tailor your educational programs to better fit the lives and aspirations of your learners.

What You Will Learn:

👉 The Art of Persona Development: Understand the intricacies of building learner personas based on real demographic and behavioral data.

👉 Empirical Insights: Dive into methods for collecting both qualitative and quantitative data that reveal what truly motivates and concerns your learners.

👉 Practical Application: See examples from our Sententia Gamification Journeyman Certification, where participants have successfully created personas that enhance learning outcomes.

 Whether you are a seasoned designer or just starting out, these resources are designed to enhance your understanding and application of learner personas. Engage with the materials, join the conversation, and transform your approach to educational and corporate training design.

 

Instructor: Jonathan Peters, PhD, Chief Motivation Officer, Sententia, Inc.  

Jonathan Peters, PhD is recognized in the field of gamification for his contributions as a speaker, writer, and Chief Motivation Officer at Sententia. His work focuses on understanding and leveraging what motivates people to engage them in learning experiences. Specifically, he studies what motivates people to learn, work, and interact within game-like environments. 

Introduction  

While relatively new to L&D, marketing has been creating and using personas for decades. Learn about their history and meet Debbie Diet Coke. 

 17 minutes

Download the Persona Tool
 

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Debriefing Demographics Activity:

Insights from what the live participants created. 

 

⏰ 2 minutes

Psychographics:

Let's begin to get to know your persona better. 

⏰ 5 minutes

Psychographics Debrief:

A deeper look into psychographics.  

 

⏰ 5 minutes

Their VIP:

Dig a little deeper with their Values, Interests, and Priorities 

⏰ 6 minutes

Fears and Frustrations:

Let's take a quick dip into the dark side. What a person fears and what they find frustrating says a lot about who they are as a person. We're not using this to exploit them but to get to know your persona better.  

⏰ 5 minutes

Let's Really Get to Know Them:

If you gave your persona $1,000 and a day off, how would they spend it? 

⏰ 4 minutes

The Reiss Motivation Profile 

You should now know your persona as if they were a real person. Now, let's get to the core of who they are. Why do they do what they do and make the decisions that they make? 

 

⏰ 22 minutes

Meet Our Personas:

You now have a persona for a learning program; meet our personas. Maybe you'll get some inspiration for your own personas 

⏰ 10 minutes

The Game Garage Community:  

  • Generosity: We are generous with our knowledge, our energy, and each other

  • Risk: We are willing to take risks and step playfully into the unknown, knowing that we cannot learn without failing

  • Respect: We respect our shared purpose, our time, each other’s uniqueness, and ourselves

Kick the Tires: Free Limited Access

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Come in, kick the tires, explore, and give us a try. You will have limited access to certain resources and courses, but can join us for the Live Friday Night Game Garages and other community amenities.

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Enjoy the full benefits of the Game Garage Community, including Toolbox Tutorials, session recordings, and ALL resources and tools. Plus, build professional relationships with like-minded professionals.

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Save 50% and receive a FREE ticket to GamiCon48V, the online 48-hour global gamified and game-based learning conference. That's a $357 value right there!

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We want to support your professional development!

Sententia is here for you and your career. 

We are recruiting, educating, and equipping an alliance of education professionals who will change the way learning and training happen using the most advanced science and techniques coming from gamification and game-based learning. 

In this effort, we want to ensure price isn't what hinders your career or the cause of more dull, dry, boring learning experiences. Feel comfortable reaching out to Jonathan Peters ([email protected]) to discuss options.