Strategic Gamification: A Comprehensive Guide to Achieving Business Objectives 

Unlock Business Potential through the Power of Play!

Discover the transformative potential of gamification in the business world. This comprehensive course, led by Sententia's Chief Engagement Officer, Monica Cornetti, offers insights, strategies, and practical applications to revolutionize your business strategies, motivate your workforce, and achieve measurable results.

Course Highlights

  • Clear Distinctions: Understand the pivotal differences between goals and objectives.
  • Hands-on Learning: Dive into real-world case studies, engaging practical exercises, and interactive lessons.
  • Metrics Mastery: Learn to define, quantify, and measure success.
  • Strategic Design: Harness the power of game mechanics tailored to your business needs.

Instructor: Monica Cornetti,
CEO, Sententia  

Monica Cornetti works with individuals and organizations like yours who want to learn how to think playfully to change behaviors and achieve objectives. She is hired for her skill as a gamification strategist and speaker. Monica and her team at Sententia Gamification are considered the "best of the best" in the field of gamified and game-based learning design for corporate training and adult education.

Identifying your "Why?"

The purpose of identifying your Why, and writing corresponding goals and objectives is to ensure that learning is focused and can be objectively measured. Remember, Starting your gamification journey without knowing your overall business objectives will take you on a road to nowhere. Get agreement on what the real business objectives are. Why are we playing?

There are several ways you can approach your gamification strategy:
• Compliance Approach
• Feedback Approach
• Education Approach

Are the courses that you design or facilitate primarily focused on compliance, feedback, or education?

⏰  8 minutes

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What is gamification?

Gamification is a way to turn a routine process into a game, like scoring points for specific successful actions, introducing competitions, ratings, difficulty levels, and so on. The purpose of these gamification strategies is to increase the involvement of participants and motivate them to achieve goals.

The term “gamification” first appeared in 2008, and today, gamification is used by such well-known companies as  Amazon, United Airlines, Microsoft, Target, Siemens, and many others.

Gamification is behavioral design; it's the use of game elements and game mechanics in a non-game context.

For more on "What is Gamification?" Check out our Gamification 101 blog and Download our FREE 43-page Pirate Tales Model eBook. 

⏰ 15 minutes

Circle of Focus

The Five Centers of Focus (Service, Quality, People, Finance, and Growth) is a universal concept that applies equally well to all types of service and industrial organizations. It provides the foundation for setting organizational goals and direction to achieve service and operational excellence. 

By aligning your department into operational Centers of Focus, you provide the foundation for setting organizational goals and direction for service and operational excellence that the majority of employees will accept.

⏰ 20 minutes

Introduction to SMART Framework

The SMART philosophy holds that goals should be specific. Vague or general goals are ineffective and unclear. Specific goals make expectations clear to employees. A specific goal will answer:

  • What you want to accomplish?
  • What is the purpose or benefits of accomplishing the goal?
  • Who is involved?
  • Where will it be accomplished?
  • Are there any requirements or constraints?

⏰ 13 minutes

Introduction to KPIs

In its simplest form, a KPI is a type of performance measurement that helps you understand how your HR or L&D department is performing.

A good KPI should act as a compass, helping you and your team understand whether you’re taking the right path toward your learning and ultimately business goals.

To be effective, a KPI must:

  • Be well-defined and quantifiable
  • Be communicated to all stakeholders
  • Be crucial to achieving your goal
  • Be relevant to your program.

⏰ 11 minutes

Introduction to OKRs

The OKR methodology is a simple process of setting and aligning company and team goals (Objectives) and connecting each Objective with 3-5 measurable results (Key Results) to measure progress.

Objectives are supported by your weekly activities and initiatives (plans).

⏰ 24 minutes

Gamification Examples 

For adult learners young and old, gamification is something that works. It’s an ideal way for organizations of all sizes and in all industries to teach new processes, procedures, soft-skills, annual trainings, corporate values, and more. 

The research shows that gamified learning is more engaging, more entertaining, and more effective. 

For more examples please see our Student Portfolio Page or download our sample Portfolio of Success. 

⏰ 32 minutes

The Million-Dollar Question

The million-dollar question for all organizations is how to get employees motivated to learn.

Gamified and game-based learning:

  • Triangulate three primary factors: motivation, ability level, and triggers.
  • Cause people to become completely involved in an activity for its own sake.
    Drive emotions, build loyalty, and create character.
  • Increases interest and engagement, and it makes learning “fun” which saves time and money.

Gamified and game-based learning is the best strategy to design defining moments to create meaningful learning experiences.

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The Game Garage Community:  

  • Generosity: We are generous with our knowledge, our energy, and each other

  • Risk: We are willing to take risks and step playfully into the unknown, knowing that we cannot learn without failing

  • Respect: We respect our shared purpose, our time, each other’s uniqueness, and ourselves

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Come in, kick the tires, explore, and give us a try. You will have limited access to certain resources and courses, but can join us for the Live Friday Night Game Garages and other community amenities.

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We want to support your professional development!

Sententia is here for you and your career. 

We are recruiting, educating, and equipping an alliance of education professionals who will change the way learning and training happen using the most advanced science and techniques coming from gamification and game-based learning. 

In this effort, we want to ensure price isn't what hinders your career or the cause of more dull, dry, boring learning experiences. Feel comfortable reaching out to Jonathan Peters ([email protected]) to discuss options.