The Gamification Report Blog
A lot has been written about intrinsic and extrinsic motivation in popular books and articles, but scientists are not so sure such a differentiation exists. There is no part of the brain dedicated to extrinsic awards and another part that comes from within. Dopamine, for instance, is released,...
With a nod to Simon Sinek’s Golden Circle, it’s important to know WHY we are gamifying a program or process before we begin to actually gamify it. If I could anticipate what he would say (at least a few years ago) about the WHY of gamification, I believe Sinek would say our WHY will...
Gamification is the use of game elements and game-design techniques in non-game contexts. Let me break that down.
Game Elements: Think of game elements as a toolkit for building a game. Game elements include game pieces, avatars, rules, scoring points, proceeding to the next level,...
What Uber Can Teach Us About Engagement
by Jonathan Peters, PhD
In an effort to continue the piling-on of Uber Technologies, The New York Times published an article that is critical of Uber’s use of “psychological tricks” to “manipulate” people to drive at...
Let’s face it, gamifying a training takes a lot of extra work. It’s easy to deliver information in a lecture. Shouldn’t it be the participant’s responsibility to take our information, remember it, and apply it? After all, they are adults. Why is it our responsibility to...
It’s probably no surprise to you, but investing in employees pays off.
Learning opportunities result in higher levels of employee promotion, retention, satisfaction, skills and knowledge, and this translates to better organizational performance. In fact, research shows the more a company...
As a business owner, leader, manager, HR or talent development professional, you can learn how to create fun and rewarding gamified experiences to achieve the business objectives that are crucial for the success and profitability of your organization. But you’ll have to begin with a...