by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification
Visualize this: It’s the Fourth of July in the United States. You are at a park awaiting the setting sun and the fireworks. You are sitting on a blanket and have a picnic next to you waiting to be consumed. And let’s assume the weather is delightful (not the heat-wave most experience in reality).
Are you there alone? If not, who is with you?
For many people, this celebration involves the family—specifically, their children. They can’t understand why you would be at a park, watching fireworks, without your children running around.
And then there are those for whom the bands of brats, roaming around the park, making noise and messes is a distraction from a perfectly good evening and a celebration of independence.
In his landmark study, Steven Reiss, PhD, noted, among other things, that people have different...
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