by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification
Mauricio Delgado set out to create the most boring game possible and ended up discovering some interesting things about stimulating engagement.
At Rutgers University, Delgado wanted to discover where excitement and anticipation originates in our brains, so he created the dullest of all possible games in an attempt to isolate other stimulants.
He had participants lie in an fMRI. Above them was a monitor screen that would flash a number between one and nine. The game aspect of the experience involved guessing whether the number that was about to be shown was greater or less than five. When prompted, the participants click the appropriate number to register their guess. Then they’d discover if they guessed correctly or incorrectly.
The participants were...
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