What Makes Your Learners Tick? (The Secret to Gamification Design)

by Monica Cornetti
CEO, Sententia Gamification

Gamification is an effective tool to make training engaging and fun, because it uses the dynamics of games, such as collaboration, chance, and progress, to tap into learners’ intrinsic desires to master and complete tasks.

When done well, gamification makes training more engaging because it requires participants to complete a challenge, helps them see their progression, and gives them instant feedback and reinforcement.

However, it is important to recognize and address common obstacles that can crop up when using gamification in training. The obstacles include failing to identify why gamification is being used and not knowing whom you are designing for.

Because gamification relies on triggering an action in learners, the key to success is developing solid learner personas. We’ve found that most organizations don’t do assessments of who the players are and what motivates them. What makes your people tick?


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