Lotteries as a Game Mechanic… Fun or Manipulation? (Part 2)

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

In a previous article, I wrote about the evolutionary psychological aspects of the game mechanic of lotteries. In this article, I want to share some of the cool uses of lotteries to change behaviors. While these examples are not about employee engagement and learning, I think you’ll find them interesting, and hopefully they’ll generate some creativity on how you can use lotteries as a game mechanic in your programs.

In my previous article, I noted that lotteries are enjoyed by most people except for those who place a high emphasis on Savings and Tranquility (the need to be safe). For them, the risk outweighs any pleasure gained from anticipating a large windfall. 

Lotteries are certainly popular, especially when the pots reach tens of millions of dollars, but when we discuss lotteries as a game mechanic, we find that lotteries are about more than simply rewarding with cash. The fun comes from...

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