by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification
In the first-ever empirically-based taxonomy of human needs and desires (how’s that for an opening line), Steven Reiss, PhD identified 16 Core Desires that we all have. These Core Desires motivate us to do certain things in life to satisfy them. What makes us different from each other is the emphasis we place on each one of the Core Desires.
For instance, Power (the desire to exert one’s will) is an important motivator because the more power we have, the more resources we have, and by extension, the more likely our children will survive and pass along our genes to future generations.
So while we all have a desire for Power, some of us want more power than others (think politicians vs. your company’s receptionist of 24 years).
From an evolutionary perspective, whether packs or tribes, animals tend to self-organize in a hierarchy....
Plus, we'd like to hear from you as well. If you'd like to guest blog, let us know!