by Monica Cornetti
CEO, Sententia Gamification
We all know that stories are a great way to engage an audience, yet it seems so few people actually study and use the tool in a manner that truly impacts their audience.
So, what does it actually take to create a story that is not only engaging but also a highly effective training tool?
Storytellers often use one of seven basic plots identified by Christopher Booker, in his Jungian-influenced analysis of stories and their psychological meaning:
Plus, we'd like to hear from you as well. If you'd like to guest blog, let us know!