The Gamification Report Blog
by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification
In several of my articles and webinars, I’ve noted the importance of story in learning programs. Specifically, I mentioned the work of Paul Zak who, with the help of the Department of Defense, has shown that when we hear a char...
by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification
We LOVE dopamine. The release of this neurochemical in our brains rewards us when we do things that are/should be good for us and/or the passage of our DNA to the next generation. We feel pleasure, for instance, when we see a r...
by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification
Science shows that the bigger your brain, the more you play and the more complex your play is—at least compared with other animals. From dogs to dolphins, the bigger the brain, the more likely you are to play.
Neuroscientists ...
by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification
In-game economies are a common game mechanic in gamified learning programs; however, it is important to understand that people interact differently with economies based on their Motivation Profile. Without such an understanding...
by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification
Recently I read some interesting research on the use of lotteries to change behaviors. While the results of these different programs are significant, people criticized the use of lotteries as manipulative, even when this game m...
By Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification
When we hear someone else telling a story or sharing a metaphor, our brain quickly searches for similar experiences we’ve already had.
You probably haven’t been to Kakadu National Park. You probably haven’t even been to Austra...
When you mention your intention to gamify of learning program, have you ever run into resistance? Have you ever had a higher-up say, “We’re serious people doing serious work,” or “We don’t pay them to have fun”? (Have you asked to go to a gamification conference, say, GamiCon, and struggled to get i...