The Gamification Report Blog

by Jonathan Peters, PhD
Sententia Gamification Chief Motivation Officer

I recently read an article about creating engagement at events in a manner that people put the needs of the group ahead of their own. The author mentioned a bar in College Park, MD, that had an innovative beer special:  beer was...

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

In several of my articles and webinars, I’ve noted the importance of story in learning programs. Specifically, I mentioned the work of Paul Zak who, with the help of the Department of Defense, has shown that when we hear a char...

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

We LOVE dopamine. The release of this neurochemical in our brains rewards us when we do things that are/should be good for us and/or the passage of our DNA to the next generation. We feel pleasure, for instance, when we see a r...

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

Science shows that the bigger your brain, the more you play and the more complex your play is—at least compared with other animals. From dogs to dolphins, the bigger the brain, the more likely you are to play.

Neuroscientists ...

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

In-game economies are a common game mechanic in gamified learning programs; however, it is important to understand that people interact differently with economies based on their Motivation Profile. Without such an understanding...

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

Recently I read some interesting research on the use of lotteries to change behaviors. While the results of these different programs are significant, people criticized the use of lotteries as manipulative, even when this game m...

By Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

When we hear someone else telling a story or sharing a metaphor, our brain quickly searches for similar experiences we’ve already had.

You probably haven’t been to Kakadu National Park. You probably haven’t even been to Austra...