The Gamification Report Blog

Every Profession that Designs Experiences For Others Uses Personas... Except Learning and Development adult learning behavioral science corporate training gamification instructional design motivation narrative Jun 13, 2019

Pretty much every profession that designs experiences for other people uses personas… except the learning and development community. Game designers, app designers, web page designers all rely on personas to determine what will appeal to their target audiences and what things they should...

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What Can We Learn from the Marshmallow Tests for the Gamification of Learning? adult learning behavioral science corporate training e-learning gamification instructional design motivation May 14, 2019

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

In our efforts to make learning engaging through gamification, we may trip over some unintended consequences. It turns out that there are some advantages to dry, boring lectures. 

It goes back to the famous...

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The Dark Side of Oxytocin adult learning behavioral science business objectives corporate training gamification motivation Apr 23, 2019

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

In several of my articles and webinars, I’ve noted the importance of story in learning programs. Specifically, I mentioned the work of Paul Zak who, with the help of the Department of Defense, has shown that when we...

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In Search of Fun adult learning corporate training e-learning gamification instructional design motivation narrative Jan 29, 2019

by Monica Cornetti
CEO, Sententia Gamification

Is it possible to make dull, difficult, tedious, or challenging tasks just a little more fun? 

What if you could make your employee learning experiences interesting, challenging, and FUN -- perhaps more game-like?

The reality is… you enjoy...

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Level-up Learning: Five Levels of Gamification Design adult learning business objectives corporate training e-learning game design gamification Nov 30, 2018

by Jonathan Peters, PhD
CMO, Sententia Gamification

There is an oft-quoted and perhaps overused prediction by Gartner that 80 percent of gamification efforts are destined for failure. (At least that was the prediction in 2014.) Given the prevalence of the Pareto Principle (80/20 Rule), we could...

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4 Levels of Measurement for Your Next Gamification Project adult learning business objectives corporate training e-learning gamification Nov 26, 2018

Written by Monica Cornetti
CEO, Sententia Gamification

Let's talk Key Performance Indicators or KPIs. In its simplest form, a KPI is a type of performance measurement that helps you understand how your HR or L&D department is performing. If everything is important… nothing is important....

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The Pitfalls of Motivational Interviews behavioral science business objectives corporate training motivation Feb 08, 2018

Beginning Warning

What motivates your learner? The answer is more complex and complicated than you may think, certainly more complex and more complicated than popular business books would lead you to believe. 

When it comes to assessing the motivational profile of learners, the first and...

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