The Gamification Report Blog

Lotteries as a Game Mechanic… Fun or Manipulation? (Part 1) adult learning behavioral science e-learning game design gamification instructional design motivation Dec 30, 2018

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

Recently I read some interesting research on the use of lotteries to change behaviors. While the results of these different programs are significant, people criticized the use of lotteries as manipulative, even when this game...

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Level-up Learning: Five Levels of Gamification Design adult learning business objectives corporate training e-learning game design gamification Nov 30, 2018

by Jonathan Peters, PhD
CMO, Sententia Gamification

There is an oft-quoted and perhaps overused prediction by Gartner that 80 percent of gamification efforts are destined for failure. (At least that was the prediction in 2014.) Given the prevalence of the Pareto Principle (80/20 Rule), we could...

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4 Levels of Measurement for Your Next Gamification Project adult learning business objectives corporate training e-learning gamification Nov 26, 2018

Written by Monica Cornetti
CEO, Sententia Gamification

Let's talk Key Performance Indicators or KPIs. In its simplest form, a KPI is a type of performance measurement that helps you understand how your HR or L&D department is performing. If everything is important… nothing is important....

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What Makes Story So Powerful? (Part 2) behavioral science gamification motivation narrative Nov 05, 2018

By Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

When we hear someone else telling a story or sharing a metaphor, our brain quickly searches for similar experiences we’ve already had.

You probably haven’t been to Kakadu National Park. You probably haven’t...

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What Makes Story So Powerful? (Part 1) gamification instructional design motivation narrative Nov 02, 2018

By Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

A few years ago, I was exploring petroglyphs and ancient dwelling sites in Kakadu National Park in Northern Territories, Australia. In my usual fashion, I didn’t follow a prescribed path, and I didn’t take the...

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A Long View of Gamification and Learning adult learning behavioral science gamification Aug 27, 2018

When you mention your intention to gamify of learning program, have you ever run into resistance? Have you ever had a higher-up say, “We’re serious people doing serious work,” or “We don’t pay them to have fun”? (Have you asked to go to a gamification...

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Awards and Motivation adult learning gamification motivation narrative Aug 24, 2018

A lot has been written about intrinsic and extrinsic motivation in popular books and articles, but scientists are not so sure such a differentiation exists. There is no part of the brain dedicated to extrinsic awards and another part that comes from within. Dopamine, for instance, is released,...

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